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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Pleasing People: Less is More

September 9, 2011, 10:00 AM
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What's the Latest Development?

Dan Rockwell on why the fewer people you try to please, the more focused, creative and distinct you become, and the more you’ll be 'unpleasing'. Conversely, the more people you and your organization try to please, the more frantic and blander, and less focused, you become, and the fewer people you truly please. It takes courage to be willing to displease but that courage creates uniqueness.

What's the Big Idea?

Don’t intentionally offend many in your attempts to please fewer. If pleasing fewer offends—so be it. But, in most cases pleasing fewer simply makes others ignore you and that’s good. "Use what pleases you in service to others. For example, Steve Jobs created produces he loved using."
 

Pleasing People: Less is More

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