What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Obsessed with Sports

June 12, 2010, 7:00 AM
Empires, big business and modern communication and transportation technologies account for the rise of sports, which today has reached near-mania, writes Intelligent Life Magazine. "When communism fell, capitalism motored on. These days, imperial might lies partly in the hands of global commerce, and while the American football team are still relative minnows at the World Cup, plenty of big American fish are in the water. At the German grounds in 2006, the green of the pitch was often framed by the red of Coca-Cola and McDonald’s. Germany has 1,200 breweries, but none of them supplied the official beer of the tournament: for the sixth World Cup running, it was Budweiser."

Obsessed with Sports

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