What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

New Partnership Introduces Watson's Newest Skill: Life Coach for Veterans

August 6, 2014, 11:00 AM

What's the Latest?

IBM's Jon Iwata visited Big Think this week to chat about Watson, the company's famous cogitative supercomputer (and Jeopardy champion). Iwata discussed IBM's history of building supercomputers as well as Watson's impressive ability to better itself through learning:

We've seen Watson perform plenty of tricks over the years but 2014 has seen IBM really amp up its campaigns for promoting Watson's imminent practical uses. Just last month it was reported that IBM was partnering with USAA, which offers financial services to military personnel and their families, to give consumers a glimpse into what Watson offers to them.

What's the Big Idea?

From Bloomberg:

The USAA deal gives IBM its biggest test yet of whether consumers will embrace Watson, a technology that’s become a bigger focus of the company’s investments and marketing. IBM sees data analytics tools like Watson as a source of growth to counter declining demand for hardware that has led to nine straight quarters of falling sales.

Joe Gordon, Vice President of IBM's Watson Group, explains that the partnership with USAA is an ability to introduce Watson to the public at large. He cites examples of how relaying advice and information has been a weakness of organizations tasked with helping veterans rejoin society. Watson's advanced communication skills could provide organizations like USAA a new approach for reaching their clients and consumers.

Read more at Bloomberg

Photo credit: Straight 9 Photography / Shutterstock


New Partnership Introduces ...

Newsletter: Share: