What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

New Media: Journalism by Numbers

June 28, 2011, 7:42 AM

What's the Latest Development?

Lifetime media professional Lewis DVorking says he measures traffic volume to the Forbes website, where he is chief product officer, on nine separate platforms so he is never uninformed on what's popular and what's not. "Now," he says, "in a digital and social media world, the individual is increasingly 'the brand.' That means journalists need to understand the numbers, the audience and their place in the larger news business so they can continue to do what they love to do." 

What's the Big Idea?

The line between journalism and public relations is blurring. Dvorking references reports indicating that P.R. men and women have filled the increasing number of empty desks at news offices across the world. "Journalists and other experienced content creators need to apply their professionalism to the new ethos of digital publishing. They need to build a bridge from traditional media values to all those traffic numbers," he says. "Journalists just need to get in tune with their audience, which is really what our business is all about."


New Media: Journalism by Nu...

Newsletter: Share: