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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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An App For People Who Still Prefer Print Magazines

November 13, 2012, 10:30 AM

Article written by guest writer Kecia Lynn

What's the Latest Development?

As of yesterday, readers of Esquire's print edition can now clip, save, and share content directly from the pages to their online networks, thanks to a new app called Netpage. They can also buy highlighted products simply by holding their smartphones over the image and clicking a button. Aside from a few reminders, the basic layout of the magazine has not changed, yet the app brings much of the same interactivity found in Esquire's online edition to the still-much-larger segment of its readership that accesses its content the old-fashioned way.

What's the Big Idea?

In an age where print magazines are fighting for survival, Kansas-based startup Netpage hopes its app will become the standard for interactive print reading across the industry. CEO Paul Morris is counting on users to share not just articles, but products, since Netpage receives a share of revenue generated from purchases. "[T]he real potential of the platform is the way it lets glossy magazine ads become friend-recommended instant purchasing opportunities online." Hearst, Esquire's parent company, plans to add Netpage functionality to three more magazines in the spring.

Photo Credit: Shutterstock.com


An App For People Who Still...

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