What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Nessie? Balls

November 12, 2009, 6:40 AM
Delving into the depths of Scotland’s famous Loch Ness scientists were hoping to discover the secret of the monster alleged to dwell in it. Instead what they discovered was even more hideous than a monster – 100,000 golf balls. “The discovery illustrates an alarming report released from the Danish Golf Union showing that golf balls may take between 100 and 1,000 years to decompose in the wild. And decomposition is not a clean process. As the balls break down, they release toxins and heavy metals into the environment. The study shows that zinc, in particular, has the potential to cause problems because it attaches itself to sediments and poisons surrounding plants and animals,” reports Planet Green.

Nessie? Balls

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