"I have seen the future of rock and roll, and it’s merch. Of course, band-branded merchandise has been a major part of the music business, big and small, for years. The Ramones sold more T-shirts than albums (and you can buy a T-shirt that says so). And box sets for superfans have become increasingly elaborate and pricey artlike objects. But merchandise is gaining momentum, and it’s not hard to imagine a time when a fan buys a sculpture, home décor item or other tangible good and gets the music as a kind of free soundtrack accompaniment."