Microsoft might be beating some rivals on ethics, writes Jolie O'Dell. "Microsoft, Adobe, eBay, T-Mobile and Salesforce were among tech companies in Ethisphere’s annual list of the world’s most ethical companies. These companies have been recognized for their 'real and sustained ethical leadership' across various industries. Google, whose 'don’t be evil' motto and highly visible social good activities give the company a friendly public face, wasn’t on the list; the company was present on the list in 2010, 2009, 2008 but has since dropped off for reasons unstated by Ethisphere. As far as we can tell, this is the first time Microsoft has been recognized by this group."