Mental Short Cuts
People who deny generally accepted scientific truths use fragile reasoning to regain control over their lives from an indifferent Nature, such as claiming that business created swine flu. "This is not necessarily malicious, or even explicitly anti-science. Indeed, the alternative explanations are usually portrayed as scientific. Nor is it willfully dishonest. It only requires people to think the way most people do: in terms of anecdote, emotion and cognitive short cuts."