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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Marketing Slow to Adapt to Social Media Explosion

October 11, 2011, 8:30 AM
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What's the Latest Development?

A global study of chief marketing officers by IBM has revealed many are unprepared for the explosion in personal data they will have access to thanks to the social media revolution. The study warned that many marketers are unable to provide key financial data on the return on investment in emerging media that is required by their financial departments. Meanwhile, some remain overly reliant on old fashioned marketing measure such as focus groups.

What's the Big Idea?

CMOs have generally not been expected to provide the hard financial evidence of their return on investment but organisations can no longer afford to write a blank check for their marketing initiatives. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function's effectiveness by 2015.

 

Marketing Slow to Adapt to ...

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