What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Marketing Junk Food to Children

April 30, 2011, 4:08 AM
Candy

What's the Latests Development?

Nearly one year late, the Federal Trade Commission has issued new guidelines for identifying foods that should not be marketed to children. The Congress originally specified that new regulations would be issued by June 2010, but changes in marketing laws were delayed because of the influence of food industry lobbies. The new guidelines, though voluntary, are expected to influence food market standards going forward. "By one estimate, the new standards would affect advertisements on 1,700 television programs. They would ripple across about 20 types of marketing, including radio, print and Internet pitches."

What's the Big Idea?

When advertisers pitch sugary and fatty foods to children with colorful cartoon characters, it may come at the expense of long-term healthy eating habits. But at what point does government regulation take the fun out of being a kid and money out of company coffers? "Nutrition experts said the new guidelines would inhibit products such as Kellogg's Eggo waffles, General Mills' Cocoa Puffs and Pepperidge Farm Goldfish crackers from being pitched to children." With one in three children being overweight, First Lady Michelle Obama has taken childhood obesity on as her signature cause. 

 

Marketing Junk Food to Chil...

Newsletter: Share: