What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Living In The Virtual, Searching For The Real

March 22, 2013, 4:15 PM

What's the Latest Development?

Communications company JWT conducted a survey of 1,200 adult Americans to discover what they felt about today's technologies and how they compared to those of the past. In the resulting trend report, "Embracing Analog: Why Physical Is Hot," almost four-fifths of respondents said they "sometimes miss having some memories in a physical form, like photos, letters or books with inscriptions." In addition, more than two-thirds of Milennials (ages 18-35) said they "have a greater appreciation" for things like record players and film cameras, more so than any other age group.

What's the Big Idea?

Digital technology isn't going anywhere anytime soon, but report co-author Ann Mack says that people in general, and Milennials in particular, are placing extra value on physical objects: "There's a certain imperfection involved...a shift away from mass-produced, polished offerings. Millennials especially feel like these things give physical objects more personality." The report cites examples of companies and others taking advantage of this nostalgia for the analog. For example, the Web site for Beck's latest album Song Reader states that it consists of "twenty songs existing only as individual pieces of sheet music" for people to play on their own.

Photo Credit: Shutterstock.com

Read it at FastCompany/Co.Exist


Living In The Virtual, Sear...

Newsletter: Share: