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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Lightweight Lady

January 15, 2010, 6:24 AM
Technological advances have led to a dramatic fall in the weight of women’s handbags, according to research from a department store chain. “Women's handbags now weigh an average of 1.5 kg (3 lb), 57 percent less than the average of two years ago, Debenhams said in an emailed statement on Thursday. A new generation of smaller, lighter multi-purpose gadgets such as Apple Inc's iPhone and Research in Motion Ltd's Blackberry have replaced heavy laptops, old fashioned mobile phones, music players and paper organizers. Debenhams Handbag Buyer Sue Tebbitts said that two years ago, women were carrying around 3.3 kg (7.3 lbs), the equivalent of three and a half bags of sugar, everywhere they went. ‘Finally the burden placed upon working women is falling -- and it's all thanks to technology,’ Tebbitts said. Debenhams said it conducted research on handbags annually and that its study team asked 7,000 women to detail the contents of their bags and how much each thing weighed.”

Lightweight Lady

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