What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Leadership Lessons from Jeff Bezos

April 6, 2012, 9:06 AM
Jeff%20bezos%20wc

What's the Latest Development?

While Amazon CEO Jeff Bezos is making headlines for his mission to recover the rocket engines that took man to the moon, we take a look at what makes him one of our era's innovating forces. Despite the ever-shifting sands of technology, Bezos' business strategies depend on things that do not change, such as connecting customers with goods. And those customers have formed an essential, albeit ghostly, presence: "Early on Bezos brought an empty chair into meetings so lieutenants would be forced to think about the crucial participant who wasn’t in the room: the customer."

What's the Big Idea?

When it comes to molding a successful business in the Internet age, Bezos knows that taking action early, and likely being misunderstood, is essential. While his new projects may send the company's stock prices down and worry market analysts, Bezos willingly accepts new ideas with long-term payoffs. He also believes the Internet has made direct advertising much less important, so his company focuses intensely on generating word of mouth advertising, which follows naturally from customer satisfaction. 

Photo credit: Wikimedia Commons

 

Leadership Lessons from Jef...

Newsletter: Share: