Maia Szalavitz looks at research into the addictive quality of fattening foods, which suggests that long-term exposure to fattening items make users less likely to derive pleasure from them. "Some addiction researchers might even argue that potato chips — and other high-fat, high-calorie foods — are more effective than a crack pipe in terms of keeping "users" hooked long-term." But there may be other factors in play; they ability to get pleasure from food may also be related to the people and situations around us.