What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Info Consumption

December 10, 2009, 5:45 AM
A new report from the University of California, San Diego, suggests that the average American household consumed a staggering 3.6 zettabytes of information in 2008. “If a zettabyte is beyond your comprehension, too, it’s essentially one billion trillion bytes: a 1 with 21 zeros at the end. To put that into perspective, one exabyte — which equals 1/1000 of a zettabyte or 1 billion gigabytes — is roughly equivalent to the capacity of 5.1 million computer hard drives, or all the hard drives in Minnesota. So where does all this information we consume come from? Everywhere, it turns out. The report suggests the average American consumes 34 gigabytes of content and 100,000 words of information in a single day. (Leo Tolstoy’s “War and Peace” is only 460,000 words long.) This doesn’t mean we read 100,000 words a day — it means that 100,000 words cross our eyes and ears in a single 24-hour period. That information comes through various channels, including the television, radio, the Web, text messages and video games.”
 

Info Consumption

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