What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

In Tradition We Trust

July 21, 2010, 7:06 AM
"If something has been around longer, it must be better. New research suggests we hold onto that bias even in instances where quality has nothing to do with longevity." Miller-McCune reports on a recent study: "For all our fascination with novelty, human beings seem to have an instinctual preference for the tried and true. That’s the implication of research that finds telling people something has stood the test of time makes them more likely to judge it favorably, whether they are assessing art or acupuncture. 'The longer something is thought to exist, the better it is evaluated,' write the authors of the just-published study, University of Arkansas psychologists Scott Eidelman and Jennifer Pattershall and University of Kansas psychologist Christian Crandall."

In Tradition We Trust

Newsletter: Share: