What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

In Portugal, Blood Donations Are Up, Thanks To Zombies

May 2, 2014, 10:00 PM
Shutterstock_181020014

What's the Latest Development?

Fox Portugal came up with an innovative promotion to announce the fourth season of the wildly popular TV series The Walking Dead: Working with the Portuguese National Blood Bank Institute (IPST) and the creative agency Torke+CC, it opened a pop-up "Blood Store" that sold show merchandise -- T-shirts, custom-printed sneakers, and the like -- in exchange for a blood donation. More and/or better products required larger donations.

What's the Big Idea?

Given the show's gory premise, Fox and its team guessed that fans weren't the type to be (too) freaked out by a little blood. Their guess led to success in more ways than one: IPST reported that donations went up by 571 percent compared to the previous year, and 67 percent of those donors gave blood for the first time. The show's viewership went up 17 percent as well, which helped propel it to the top of the ratings for its Portuguese target group. Not surprisingly, Fox hopes to repeat this success by installing pop-up Blood Stores in several other countries, including Spain, the Netherlands, Brazil, Turkey, and the US.

Photo Credit: Shutterstock.com

Read it at PSFK

 

In Portugal, Blood Donation...

Newsletter: Share: