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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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iCloud Just Hot Air?

June 7, 2011, 7:00 AM
Clouds_from_big_think_site

What's the Latest Development?

iCloud music service, iTunes in the Cloud, will let users do more with their iTunes digital music than ever before—synching and accessing it across devices, uploading all their music (not just tracks bought from iTunes) quickly through a digital matching service, and making it all work wirelessly anywhere. But one thing that users will not be able to do—yet—is to stream that iTunes music. It appears that the primary aim is storage: music will be stored locally rather than delivered from a remote location.

What's the Big Idea?

This means Apple won't be competing directly against the likes of Rhapsody, Rdio, Thumbplay and Spotify. But it could also spell bad news for these same companies: many of the streaming companies have so far failed to attain a critical mass of subscribers. "Part of the backstory, as told by bloggers citing sources close to negotiations, was that Apple had just about secured deals with all four major record labels to launch a streaming service. That no streaming service materialized today could have meant those streaming deals didn’t get secured after all. Or that Apple never intended for them to."

 

iCloud Just Hot Air?

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