What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Ice Cube Ahead!

December 15, 2009, 5:40 AM
An ice-making kit which urges drinkers to recreate the sinking of Titanic using ice cube replicas of the ship and surrounding icebergs has been branded “sick” by consumers. “A cube-making kit called Gin and Titonic jokes: ‘Sink another round!’ Historian Brian Ticehurst said: ‘They are distasteful. How long will it be before they make ice cubes of the Twin Towers?’ US maker Fred and Friends called its cubes ‘functional and fun’. It said: ‘Somebody is always offended by something.’” But critics say that the sinking of the Titanic in 1912 which resulted in the deaths of 1,522 people is a tragedy which shouldn’t be used as mild entertainment.

Ice Cube Ahead!

Newsletter: Share: