What's the Latest Development?
A video for a tongue cleaner, Orabrush, cost just $1,260 for YouTube Ads but in the past two years has been viewed more than 15 million times and the company has sold more than one million brushes online. Meanwhile an EZ Grill video was an instant viral hit, garnering 1.5 million views in three days, lots of Web buzz, and social media support, but didn't translate into sales. Why?
What's the Big Idea?