"The phenomenal growth of Facebook and other social media has been seen by many companies as a great marketing tool. But could their impact be even more profound, shifting for ever the traditional hierarchical organization of business? Outside the work environment, people now expect to be able to share photographs, video and text, discussing them in real-time with whoever is interested. From a user's perspective there is little difference between these activities and working with collaborative online tools in business. ... The widespread availability of broadband internet has removed most of the technological hurdles faced by virtual organizations."