What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

How Junk Food Taxes Are Working In Hungary

March 4, 2013, 10:43 AM

What's the Latest Development?

Of all the European governments that have attempted to change unhealthy eating habits by taxing certain foods, Hungary has gone the furthest by imposing taxes on certain salty and sugary packaged foods. Energy drinks were also included in the tax, but manufacturers of those products changed their formulas to get around it, which was one reason why the amount of revenue generated last year was about $13 million less than expected. Other manufacturers weren't so lucky, according to food industry expert Reka Szollosi: "There was practically no consultation before [the government] decided on these taxes...[T]aking salt out of a product can have serious technical consequences."

What's the Big Idea?

High rates of obesity and salt consumption have contributed to Hungarians having one of the lowest life expectancy rates in Europe. While the taxes were welcomed by public health officials, others aren't convinced that they will make a difference. Hit hard by the economic crisis, people are buying less food in general, and Szollosi says that most are getting their salt from home-cooked food. The taxes send the wrong signal, she says: "[People] are saying to themselves, 'O.K., I don’t eat chips, I’m O.K.,' and that just isn’t true." 

Photo Credit: Shutterstock.com

Read it at The New York Times


How Junk Food Taxes Are Wor...

Newsletter: Share: