Insiders tell Bloomberg that Facebook is on track to generate a whopping $2 billion in revenues in 2010. The figure smashes the company's own expectations and is more than double what the company hauled last year, a reported $700 to $800 million. According to Bloomberg, the social network's swelling userbase has become irresistible to big-name advertisers including Adidas, JPMorgan Chase and Coca-Cola. Here's how bloggers are explaining the company's success. "It isn’t just about being cool, fun and having a large user base. The key thing in advertising is data."