What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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How Entrepreneurs can Disrupt Big Industry

September 15, 2011, 8:30 AM

What's the Latest Development?

Elon Musk, co-founder of PayPal and founder of Tesla Motors and SpaceX, on how entrepreneurs can get started disrupting major industries like energy, transportation and space. It’s not an easy route to success, but "it’s about the important problems that have to be solved for humanity." Had it been only about money, that would have ruled out space exploration and electric cars.

What's the Big Idea?

For entrepreneurs who feel the same sort of passion and drive to tackle the world’s most pressing problems, Musk recommends starting an Internet company. “It would have been impossible for me to do electric cars and rockets right from the start.” Higher capital means higher barriers to entry. It’s why there’s not more innovation in space exploration. A better way to get into these sorts of industries is to have a successful, but smaller-scale, company first.


How Entrepreneurs can Disru...

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