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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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How Diversity Sparks Creativity

January 22, 2012, 9:48 AM

What's the Latest Development?

New research shows that while we may praise diversity with our words, our actions tell another story. The larger the group of people we form a part ofa running club, a college campus, an office, etc.the more likely we are to stick by others who we judge as being similar to ourselves. Researchers have found this to be the case at executive mixers where, after expressing a desire to meet new people from new industries, businesspeople most often socialize with members of their same field.

What's the Big Idea?

College campuses, ideally bastions of diversity, also fall prey to our preference for homogeneity. Students at American universities with large, diverse populations are less likely to form friendships with people from different backgrounds than those who attend small, somewhat rural colleges. Studies have shown that people with diverse social networks score three times higher on metrics that measure innovation, "suggesting that the ability to access 'non-redundant information from peers' is a crucial source of new ideas."

Photo credit: shutterstock.com



How Diversity Sparks Creati...

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