There is money to be made on both sides of the Internet privacy debate. Some companies offer traditional privacy protections while others want you to become their "partner", selling your information and paying you in cash: "As people are becoming more aware of the value of their data, some are seeking to protect it, and sometimes sell it. In January at the World Economic Forum in Davos, Switzerland, executives and academics gathered to discuss how to turn personal data into an 'asset class' by giving people the right to manage and sell it on their own behalf."