What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Hold A Bottle Of Pain Pills And Call Me In The Morning

March 29, 2013, 12:45 PM
Shutterstock_102665792

What's the Latest Development?

A study recently published in the online journal PLOS ONE expands on a 2002 investigation into pain sensitivity and the effects of exposure to, rather than ingestion of, pain medications. Test subjects were instructed to immerse a hand into a freezing-water bath until it became too uncomfortable. Then, they were told to evaluate the design of several products for a different study, after which they subjected themselves to the freezing-water bath again. Of the 25 subjects who were given a bottle of ibuprofen to hold and study, ten of those said that they felt less pain during the second water bath than the first.

What's the Big Idea?

Psychologists and lead researchers Abraham Rutchick and Michael Slepian say it's not clear exactly how the increase in tolerance worked, but the study did "[demonstrate] that objects in the environment can nonconsciously decrease pain sensitivity." They are careful to note that their subjects were all healthy undergraduate students, and that results might differ with older people with specific ailments such as arthritis.

Photo Credit: Shutterstock.com

Read it at Pacific Standard

 

Hold A Bottle Of Pain Pills...

Newsletter: Share: