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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Metrics Reloaded: Tracking Social Media Return on Investment

August 22, 2014, 4:00 PM

So you've finally hunkered down and invested in a broad social media presence to promote your business' wares. But amidst all the likes and tweets and talk of conversions and metrics, you're finding it hard to determine whether that investment is actually paying off. That's where Kim Lachance Shandrow over at Entrepreneur comes in:

"If you think tracking your company's social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with -- and maybe even eclipse -- large competitors..."

With help from social media gurus Nichole Kelly and Leslie Poston, Shandrow has compiled a useful FAQ on the subject. The most important theme: knowing which tools/stats are useful vs. the ones that aren't. All three vouch for Google Analytics as a terrific starting point; it's the tool they say gives you the best ability to do the most at least cost. With it, you can easily map patterns of traffic through social media:

"Tracking the number of website conversions that come from your social media accounts using classic website analytics is the single most efficient way to gauge your social-media marketing ROI."

Shandrow provides tips for building a large enough sample size from which to glean information, tracking your cost per social acquisition, metrics to avoid, and avenues to consider when taking the next big step. Read the piece (linked again below) and let us know what you think.

Keep reading at Entrepreneur

Photo credit: ra2studio / Shutterstock


Metrics Reloaded: Tracking ...

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