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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Help Wanted: Product Testers. Adults Need Not Apply.

May 11, 2014, 7:00 PM
Shutterstock_162307313

What's the Latest Development?

As Bay Area startups crank out ever more gadgets and apps for young consumers, demand has increased for product testers that represent the target audience. Consequently, more parents like Christy Mast find themselves saying, "Instead of going to the playground or gymnastics class, we go to the LeapFrog lab." Mast's 4½-year-old daughter Meredith is one of a group of kids who are helping to test the company's LeapBand digital bracelet, due to hit the market in August. Another tester, 5-year-old Owen Radtke, is so good at spotting problems that one business invites him in on a weekly basis.

What's the Big Idea?

Finding kids can be a challenge, with some companies turning to schools and parents' groups and offering free products in exchange for their help. However, for those that have the cash, 11-year-old Eliot Cowan's AppLab can supply groups of young testers. For one of their clients, Disney, the testers suggested adding a popular Disney Channel character to a mobile game that they felt lacked an edge. Their reason, says Cowan, was "because he's an evil genius and every game should have an evil genius."

Photo Credit: Shutterstock.com

Read it at The Wall Street Journal

 

Help Wanted: Product Tester...

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