What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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May 3, 2010, 6:59 AM
Recent research suggests that, all over the world, many people might be modeling themselves after characters on soap operas—and that it's a good thing that they are. "Soaps, it turns out, are shaping behavior in ways that are subtle, profound and, from the standpoint of global development experts, positive," writes Drake Bennett. "A team of economists credits Brazilian TV ”novelas” for helping to dramatically lower a fertility rate that in 1960 was above six births per woman. Others have found that in India—where soaps dominate the airwaves—villages where people watch more TV give more responsibilities and rights to women and girls. ... And research in the United States has found that health tips tucked into soaps have greater sticking power than with just about any other mode of transmission."
 

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