What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Gluten Craze Says More About Our Psychology than Physiology

July 13, 2014, 5:17 PM

What's the Latest?

One in three Americans are reportedly considering reducing the amount of gluten in their diet, gluten being an enzyme found in wheat, which has been a staple of the human diet for many thousands of years. Several high-profile cases--such as Novak Djokovic crediting much of his late tennis success to eliminating gluten from his diet--have contributed to the popular belief that something so reliable for so long is perhaps the main contributing cause of a nation's struggle against obesity, indigestion, headaches, joint pain, and fatigue. 

What's the Big Idea?

For a small group of people with an autoimmune disorder called coeliac disease, the aversion to gluten is absolutely necessary. Even for them, however, there are trade offs. Coeliac sufferers receive nutrition counseling about how to live healthily on a gluten-free diet, finding alternate sources for fiber and other key nutrients. For better or worse, the gluten-free diet is likely a fad, based on certain false assumptions--like the belief that what is natural is necessarily better--that seem rooted in our psychology. We are also attracted to celebrity endorsements like Djokovic's and are prone to magical thinking (believing that all our woes come from one identifiable source). 

Read more at New Scientist

Photo credit: Shutterstock


Gluten Craze Says More Abou...

Newsletter: Share: