What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Fujitsu's Senior-Friendly Smartphone Is Heading For Europe

February 19, 2013, 12:30 PM

What's the Latest Development?

For several years now, Fujitsu has offered a range of phones under the Raku-Raku label to elderly citizens in its native Japan. This June, it will take this technology beyond the country's borders for the first time when it offers the Stylistic S01 to users of France's Orange network. The S01, which runs a customized version of Android, doesn't just contain larger icons: Its screen requires users to press those icons harder so that they don't accidentally start up the wrong apps. It also includes a personal security alarm and audio features designed to accommodate older ears.

What's the Big Idea?

Writer David Meyer notes that Fujitsu isn't the only manufacturer to design phones specifically for senior citizens: Swedish company Doro makes special handsets, and it and other companies, including Sprint, offer application packs that allow modifications to Android tablets. However, Meyer says that there's an important market to be tapped: "[W]ith an ageing population in much of the developed world...it’s actually quite surprising how few players are focusing on the accessibility angle today."

Photo Credit: Shutterstock.com

Read it at GigaOM


Fujitsu's Senior-Friendly S...

Newsletter: Share: