What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

French Winemakers Defend Their "Château"

September 17, 2012, 10:00 PM

Article written by guest writer Kecia Lynn

What's the Latest Development?

Later this month, the European Commission will address a proposal to allow American wines to be sold in Europe with the word "château" on their labels. This has alarmed French winemakers to the point where representatives from the Bordeaux region were scheduled to meet today to encourage the French government to reject the proposal. One representative says that "the 'château' label accounts for up to four fifths of sales for winemakers across France, because it represents 'a reference of quality' for consumers." He adds that if the French agriculture minister does not fight the proposal, winemakers might choose to go to court.

What's the Big Idea?

Traditionally, the term "château" was reserved for a wine made from grapes grown on a specific and unique patch of land. American wines, some of them comprised of different grapes grown on different plots, should not be given this title, according to opponents, because it diminishes the importance of the term in the mind of the French consumer. They also fear increased competition with American wines, and a devaluation of other hallowed French winemaking terms. According to the representative: "[The United States will use] the term...to create a brand name like Coca Cola or Nike."

Photo Credit: Shutterstock.com


French Winemakers Defend Th...

Newsletter: Share: