Digital Society is more than Facebook. To enable a truly digital society there are four major areas that industry and government need to enable: people to government, people to employers, people to retailers, people to people. "All too often in the recent past, organisations have worked on utilising technology to try and create innovative solutions, and then find the audience for them. ...The drive to establish online e-commerce for example led to a huge boom in online retailing and retail driven technology being developed. Those that got it right, were those that focused on the people experience, and included personalisation making it a very comfortable relationship."