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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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“Fatal Attraction”

January 28, 2010, 6:04 AM
“Prior to the unveiling of the 9.7-inch device Wednesday, a few vague rumors suggested Verizon would carry the tablet. Instead, Jobs announced two versions of the iPad: a Wi-Fi only model and an unlocked, Wi-Fi + 3G model for use on GSM networks. The Verizon network operates on the CDMA standard, meaning Verizon won’t be able to support the iPad. Why not Verizon? Apple must be keenly aware of the incessant AT&T bashing from iPhone owners. And yet AT&T will be the primary U.S. carrier for the tablet, just as it is for the iPhone. However, the tablet’s situation is different from the iPhone’s, analysts told Wired.com. First of all, this isn’t a phone. The iPad is a data-driven, media-rich device that you’ll primarily be using in your living room. Second, the tablet does not require committing to a contract for 3G. You can prepay a month ($15 for 250 MB or $30 for unlimited) for when you’re traveling, for example, and then cancel the 3G and just use the Wi-Fi. But why not Verizon? Surely, Apple must have at least thought twice about sticking with AT&T as its official U.S. partner for the iPad. Dissatisfaction with AT&T did, after all, incite a consumer protest attempting to bring down its network with digital sabotage.”

“Fatal Attraction”

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