"Carbon footprint labelling might not have achieved the same visibility on Britain's supermarket shelves as Fairtrade products which give a higher price to small producers in developing countries. The newer eco-labelling scheme does not have so wide a range of products. But the new Carbon Reduction Label, with its distinctive black footprint logo, will be attached to £2bn worth of products by the end of this year because of the volume of goods being turned over by giant brands like Walkers crisps, Kingsmill bread and Tate & Lyle sugar. The footprint logo is a small but important step."