What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Who In Their Right Mind Buys a $50/month Gym Membership For Their Dog?

July 31, 2014, 9:30 AM
00doggy_gym

What's the Latest?

Businesses catering to dogs have become just about as ubiquitous as dogs themselves. You've got bakeries for dogs. Daycares for dogs. Doggy boutiques. Board games for dogs. And now: doggy gymnasiums

Canine country clubs (only pure breeds allowed) can't be that far behind.

The Frolick Dogs Canine Sports Club opened last month in Alexandria, Virginia. According to its website, Frolick's facility boasts 4,800 square feet of doggy recreation  including treadmills and a show ring. Other services include grooming, boarding, and agility classes (they also do parties!). A monthly membership fee of $50 gets you and your pooch unlimited access to the space and equipment.

Steve Hendrix of The Washington Post has written a thorough profile of Frolick and the "dog industrial complex" as a whole.

What's the Big Idea?

Earlier this week we talked about the benefits service dogs provide to people in stressful situations. Yet there isn't much research out there for whether things like getting manicures or watching dog-specific TV has much of an effect on the well-being of the dogs themselves. Maybe that's because people don't pamper their pets for the animal's benefit as much as they do it to please themselves. Take this piece from Time in 2012 that discussed why Americans spent an estimated $370 million that year on -- and I can't believe I'm typing this right now -- pet Halloween costumes. The reasons we pamper our animals are a complicated cocktail of rediverted affection and anxiety relief. We Americans are a frazzled bunch and our stress levels are higher than ever. Dressing our pets as lobsters just makes us feel better.

So when you're shelling out $50 a month to get Fido on the treadmill, you're not really paying for his physical health as much as you're supporting your own mental well-being. Dogs make us feel good. We feel better if we think our dogs feel better. Thus, this.

Oh, and by the way - country clubs for dogs do exist. Go figure.

Read on at The Washington Post

Photo credit: evastudio / Shutterstock

 

Who In Their Right Mind Buy...

Newsletter: Share: