What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Diluted Supplies

November 13, 2009, 6:20 AM
"How's this for a sweet surprise? A team of researchers in Washington State has found traces of cooking spices and flavorings in the waters of Puget Sound," writes National Geographic. "University of Washington associate professor Richard Keil heads the Sound Citizen program, which investigates how what we do on land affects our waters. Keil and his team have tracked ‘pulses’ of food ingredients that enter the sound during certain holidays. For instance, thyme and sage spike during Thanksgiving, cinnamon surges all winter, chocolate and vanilla show up during weekends (presumably from party-related goodies), and waffle-cone and caramel-corn remnants skyrocket around the Fourth of July...Around the world, scientists are finding trace amounts of substances—from sugar and spice to heroine, rocket fuel, and birth control—that might be having unintended consequences for humans and wildlife alike."
 

Diluted Supplies

Newsletter: Share: