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A word about Big Ideas and Themes — The architecture of Big Think

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Digital Self-Publishing Extends Itself To Magazines And Brochures

November 6, 2012, 3:17 PM

Article written by guest writer Kecia Lynn

What's the Latest Development?

Starting today, Blurb, a digital self-publishing platform previously limited to print and e-books, is offering a plug-in for Adobe InDesign users that lets them create sleek-looking magazines and brochures in both print and electronic formats. Rather than rely on a professional printer's minimum order requirement, a user can print a single issue of a magazine starting at around $11 per copy. While still not cheap for those who want to make a profit from their publication, it offers a more streamlined way of production, according to CEO Ellen Gittins: "[Magazines] will be much faster to produce, but more community-driven and with more issues."

What's the Big Idea?

The book self-publishing market has been going strong for a while now, accommodating writers whose works don't interest traditional publishers. Magazine publishing is even more difficult to do on one's own. By offering the plug-in (and, eventually, its own separate publishing software), Blurb hopes to provide a resource for what Gittins calls the "accidental author" as well as small businesses. "[T]his is now possible to do...You can now [publish magazines and brochures] in house, do a short run, without a big budget."

Photo Credit: Shutterstock.com


Digital Self-Publishing Ext...

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