What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Customers Come Cheap in Digital World

November 15, 2011, 10:00 AM
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What's the Latest Development?

In business, they say a bird in the hand is worth two in the bush. As Seth Godin reminds us, it's important to know how much it costs to get one new customer and, on average, what they're worth during your relationship with them. So what are we to make of the fact that for Facebook and Twitter, for example, the cost of a new customer is almost zero?

What's the Big Idea?

Godin says that when you can get people into a relationship for nothing, "you don't need to make much on each one to be delighted with the outcome." So what does that mean for marketers? "Dates, not singles bars. Subscriptions, not vegomatics," says Godin. For instance, don't go investing a lot of hype to get strangers to notice you once then put everything into a one shot transaction which few people engage in.

 

Customers Come Cheap in Dig...

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