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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Crowdsourced & Free Navigation Apps Taking Off

October 18, 2011, 1:00 PM

What's the Latest Development?

Waze, Skobbler and Navfree are part of the new breed of free navigation apps with an emphasis on social features and crowdsourced data. Waze, for example, draws data on roads and traffic by analysing collective data from its users, while also enabling them to actively submit reports on accidents, police traps and other blockages.

What's the Big Idea?

The big threat for these companies is if navigation evolves into a standard feature in smartphones provided by the handset maker and/or software provider. Google Maps Navigation already offers formidable competition on Android, and few people would bet against Apple bringing navigation in-house for iOS at some point.



Crowdsourced & Free Navigat...

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