What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Covering Gibraltar In QR Codes

September 18, 2012, 10:30 AM

Article written by guest writer Kecia Lynn

What's the Latest Development?

The island of Gibraltar wants to make it easy on tourists (with smartphones and reader apps) by putting up QR codes on its tourist attractions. Scanning the code brings up a Wikipedia page describing the sight they're seeing...and the government is working with Wikimedia UK to make sure the information that appears is readable for as many different people as possible. According to volunteer Roger Bamkin, "'Gibraltarpedia' organisers want their QR codes to communicate with the user's phone to determine its set-up language, so a Brazilian tourist can be taken to a page in Portuguese, a Turk to one in Turkish and so on."

What's the Big Idea?

Tourists spent £280 million (about US$455 million) in Gibraltar last year, which makes up a big chunk of the island's economy. Volunteers are producing up to 20 articles a day, and others are being sought to add photos, maps, and other historical information. In order for the project to truly succeed, certain hurdles must be overcome, including those annoying roaming charges. In response, the government is considering offering free wi-fi.

Photo Credit: Shutterstock.com


Covering Gibraltar In QR Codes

Newsletter: Share: