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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Coming Soon To Your Facebook News Feed: Video Ads

December 18, 2012, 6:30 PM
Shutterstock_86234992

What's the Latest Development?

According to several advertising industry sources, Facebook is preparing to launch a new feature in the first half of 2013 that will allow them to display video ads on users' news feeds in the desktop version of the software as well as in their tablet and mobile apps. Some of the details that are still being debated include keeping the clips to 15 seconds in length and adding autoplay functionality for the video portion and, possibly, the audio portion. Ideally an ad can be shown up to three times a day across all of an individual user's devices, say the sources. 

What's the Big Idea?

The inclusion of video ads represents Facebook's biggest attempt yet to wrest dollars from advertising agencies' television budgets. Currently videos only appear via brand pages that the user, or a friend of the user, has "liked." The sources quoted speculate that "advertisers will be able to target these video ads to Facebook users whether or not the user or his friends has any relationship on Facebook with the advertiser" and note that without this feature, advertisers most likely wouldn't be as interested in the functionality. With it, however, "[t]here could be serious outrage" from users, one source says.

Photo Credit: Shutterstock.com

 

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