What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Coming Soon To Some Chevrolet Cars: Siri

November 27, 2012, 6:15 PM
Shutterstock_94203646

What's the Latest Development?

Soon, iPhone 4S or 5 owners will be able to use the Apple personal digital assistant Siri in Chevrolet Spark and Sonic models available early next year, making General Motors the first major car company to integrate the technology into its vehicles. Siri will be connected to Chevrolet's MyLink infotainment system via Bluetooth, and will allow drivers to interact with it via the voice activation button in the steering wheel. Drivers can perform basic tasks, such as making calls and playing songs from iTunes, while in "Eyes Free" mode. They cannot perform more complex tasks, such as opening a Web page.

What's the Big Idea?

Chevrolet marketing director Cristi Landy says, "Safe, easy, reliable and portable connectivity is a top priority for our customers." General Motors had confirmed it would support Siri earlier this year, and other car companies, including BMW and Mercedes-Benz, have announced similar plans to integrate the technology into their cars. Building it into the Spark and Sonic, two of its smaller and lower-cost models, before the luxury models indicates Chevrolet's "commitment to small-car customers," says Landy. 

Photo Credit: Shutterstock.com

 

Coming Soon To Some Chevrol...

Newsletter: Share: