We are Big Idea Hunters…
We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.
A word about Big Ideas and Themes — The architecture of Big Think
Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.
Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.
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What's the Latest Development?
Nuance, a company specializing in voice-recognition technology, this week announced the launch of Voice Ads, a platform that allows companies to create ads on mobile devices that can initiate and maintain conversations with potential customers. Nuance vice president Mike McSherry says the ads "could range from car ads that let you ask questions about the vehicle shown to ads for a sports network that allow you to get information about who won last night’s game or what time tonight’s game starts." Already the company has partnered with several ad agencies and mobile distribution networks.
What's the Big Idea?
iOS' Siri and Android's Google Voice Search have already helped users grow accustomed to voice interactions, and with the explosive growth in mobile ad space, McSherry says his company is ready to "[bring] a new interface innovation...Most people don’t interact with ads for the fun of it, but that’s kind of where we want to get to with this." University of Rochester professor Jeffrey Bigham anticipates possible frustration with the interface, but says the ads' limited scope may sidestep that issue: "You're not going to ask Ford about a good restaurant to eat at...[you're] going to ask it about cars. So that could make it work."
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