What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

China Now Counterfeiting Fine Wines

January 16, 2012, 9:00 AM
Vineyard_ss

What's the Latest Development?

China's upwardly mobile society is developing a taste for imported luxuries, including fine wine, leaving its fiery grain alcohols behind. But Chinese vineyards are exploiting customers because their pallets remain quite undefined. "Bootleggers are dousing the market with fakes, refilling empty bottles from famous chateaux with inferior vintages." The problem is so bad that Christie's ends its tasting events in Hong Kong and China by smashing empty bottles with a hammer, lest they find their way onto the black market.

What's the Big Idea?

The spike in Chinese wine consumption is evidence of an increasingly materialistic society, not just because citizens can afford imported wines, but because it is not necessarily the wine that matters. "For some businesspeople and government officials, the value of sharing a [fine wine] lies in how much face it bestows, not how well it pairs with a meal. 'It's an immature market,' said one wine consultant. 'The first thing people care about is the label on the bottle, not the taste of the wine.'"

Photo credit: shutterstock.com

 

 

China Now Counterfeiting Fi...

Newsletter: Share: