What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Can Cash Prizes Incentivize Lower Prescription Costs?

October 13, 2012, 2:09 PM

What's the Latest Development?

Legislation proposed this year in the House of Representatives, called the Patients' Access to Critical Treatments Act of 2012 (PACTA), aims to bring down the cost of prescription drugs for those suffering from chronic diseases. Currently, pharmaceutical companies price drugs according to different tiers, which requires that patients pay 25 to 33 percent of "tier 4" medications, defined by their customized biologics and lack of inexpensive generic alternatives. In many cases, out-of-pocket expenses for tier 4 medications are as expensive as house payments. 

What's the Big Idea?

Prescription drug prices in America are a symptom of our unsustainable health care industry. Ethically speaking, the nation's method of providing medical care is at odds with the rest of the developed world. On average, Americans pay 85 percent more for prescription drugs than in Canada, and 150 percent more than in France, Italy, Sweden and Switzerland. One solution proposed by senator Bernie Sanders of Vermont is to create a "$3 billion fund to award large cash prizes to drug companies for developing innovative new HIV drugs in lieu of the long-term (usually 20-year) monopoly patents the government now awards them."

Photo credit: Shutterstock.com



Can Cash Prizes Incentivize...

Newsletter: Share: