What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Bringing Together Advertisers And Your DNA

May 28, 2013, 3:41 PM

What's the Latest Development?

Minneapolis-based Miinome is a company that plans to go where possibly no company has gone before: It will connect people who have had their genomes sequenced to marketers, who will in return send ads based on the data within. It's a members-only service, and those who sign up get to determine what parts of their genome are made available. So, for example, a member with the gene for lactose intolerance could agree to receive targeted promotions for appropriate foods and medications.

What's the Big Idea?

Although there's still a ways to go before Miinome and companies like it get off the ground -- partially because of the expense involved in data analysis -- the amount of DNA information that will be available to them is growing. Due to dropping costs, as many as 250,000 people could have their genomes wholly or partially sequenced this year alone. Miinome co-founder James Ostheimer says that companies like Amazon and Twitter already have the server space and software needed to accommodate those customers. In the future, he believes that people will share DNA the same way they share other bits of themselves: through social media. "[W]e’d like our members to hook up as many feeds as they want to," he says.

Photo Credit: Shutterstock.com

Read it at MIT Technology Review


Bringing Together Advertise...

Newsletter: Share: