Media consultant Frédéric Filloux rejects that mobile applications have taken over and the web as we know it will soon be dead. "There is no doubt the app phenomenon will significantly impact the way we consume news: apps might become their main cognitive container," he writes. But "each category simply corresponds to a different need: the web for news-picking to socialize with; apps for long stuff to actually read." Filloux also predicts an adjustment on multitasking as we start to realize that it and overdoses of stimuli do more harm than good to our synapses.